At Herd Market, we're committed to delivering the best fish and meat you'll ever taste. That dedication extends to how we preserve those products before they get to you. We're all friends here, so we can be honest - frozen food doesn't have the best rep. Lots of folks think of them as bin end products that are more mush than meal.We're here to show you another way. Blast freezing isn't just another freezing method – it's a game-changer for quality, freshness, and flavour. This isn't the bin end freezing of old. This is how the best sushi restaurants in the world get their sashimi grade fish.The Blast Freezing Advantage

• Locks in Freshness: Blast freezing rapidly lowers the temperature of meat and fish, forming tiny ice crystals. These small crystals prevent damage to cell walls, ensuring that when you thaw and cook your fish or meat, it retains its original texture and juiciness. Not only that, but it will stay fresh for longer if you pop it in the fridge when you receive your parcel. Pop it directly in the freezer, or put it in the fridge and use within 3 days for fish, 5 days for mince and 7 days on all other meat
• Preserves Flavor: The rapid freeze also halts the enzymatic and microbial activity that can degrade flavor over time. This means your blast-frozen products taste as close to fresh as possible, even after months in your freezer.
• Superior to Traditional Freezing: Unlike old-school freezing, where large ice crystals form and compromise quality, blast freezing locks in freshness and flavor at their peak. It's also a far better approach than chilling, which offers only a limited window of freshness.
• Reduces food waste: This removes the challenge of perishability for you on your fish and meat orders. Simply pop your order in the freezer and defrost it whenever you're ready to cook.

Experience the difference with Herd Market's sashimi-grade fish and incredible meat. Taste the quality, freshness, and flavour that only blast freezing can deliver.