With the fishing industry lacking the leadership to aspire for anything greater than ‘sustainability’, Herd's ambition is to use consumption to regenerate fish stocks and the marine environment - not simply flat line them. Building on the work of Ben's first venture, Pesky Fish - who pioneered the first global framework for Regenerative Fishing - Herd now sources from over 80 boats that land across the UK and Channel Islands, enabling every buyer to enjoy regenerative seafood at the absolute peak of it's quality.
